Case study · E-commerce · Website Design
Home Of Korean (HOK) Beauty: E-Commerce Website
- Industry
- E-commerce, Beauty
- My Role
- Product Designer, UX Researcher
- Platforms
- Mobile
- Timeline
- June 2024 – July 2024
01
Intro
HOK is an e-commerce platform dedicated to making authentic Korean skincare accessible to customers across Nigeria. The brand was created to address a growing challenge in the beauty market: counterfeit products, overwhelming skincare choices, and limited access to trusted recommendations.
My role was to design an online shopping experience that feels trustworthy, educational, and effortless. The goal was to help customers confidently discover products that match their skin concerns while creating a seamless path from product discovery to checkout.
The result is a clean, modern e-commerce experience that showcases HOK's expertise in K-beauty while making skincare shopping simple, intuitive, and enjoyable.
02
Why I made this Project
Highlight Product Authenticity
Visually communicate the brand’s promise of offering only genuine K-beauty products through strategic use of product imagery, badges, and trust signals.
Build Trust and Credibility
Design a clean, modern interface that reinforces HOK as a reliable source for authentic, dermatologist-approved Korean skincare in Nigeria.
Create an Intuitive Shopping Experience
Streamline product discovery and checkout flow for both first-time and returning customers, with a focus on mobile responsiveness.
Educate and Guide Users
Integrate educational elements, like product benefits, skin concern filters, and usage tips, to help users make informed skincare decisions.
Localize for the Nigerian Market
Ensure the experience feels familiar and accessible to the Nigerian audience by considering payment methods, climate-specific skincare needs, and delivery expectations.
Increase Engagement and Retention
Design with features that encourage repeat visits, such as featured collections, customer reviews, email capture for skincare tips, and loyalty incentives.
Project Snapshots
03
Project Summary
During this project, I learned how to balance speed with quality to ensure that the project goals were met. I also recognized the importance of incorporating user feedback throughout the design process to achieve a strong market fit.
Feel free to explore the website and give feedback.
